Lauren Upton - Web Design Portfolio


Email Lauren Upton


Latest Work

Ed Spec Planner

EdSpec Planner

Brochure site for new educational facility planning company.

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My name is Lauren Upton and I'm a web designer with a strong background in online marketing. I have experience working on a variety of web projects including e-commerce sites, brochure pages, online marketing initiatives, landing pages, email campaigns and more.

Web Design

My web design experience covers a range of company sizes and site purposes, ranging from e-commerce to information brochure sites. Please click on the thumbnails below to view larger images of these web projects.

Landing Pages

Used in PPC campaigns, these landing pages have different strategies to inform new clients and help improve conversion rates.


A series of landing pages for an online retailer featuring a pet of the month and his favorite products to feature.

What is a SmartPak

An intensive page to inform and sell a supplement feeding system. Both Canine and Equine versions use JQuery dynamic tabs as well as other interactive functions to get users engaged in the product.

Holiday Retail

Images of landing pages and micro-sites from an online retailers holiday season.

Site Projects & Face-lifts

Clean, simple design to create a unified and friendly theme for different pages within an online retailer's site.

EdSpec Planner

This brochure site uses bright colors & imagery along with a simple layout to mix site information with an easy-to-view login area.

Freedom Run LLC & Freedom Run Equine

These two sites for stable & equine veterinary business partners serve as both information and sales to showcase current horses for sale.

Personal Projects

Sites created exclusively for me. For fun projects, fun events, and fun design!


Online Marketing

On top of designing full scale websites, I have a lot of experience with online banner advertising. These designs feature different projects and themes, and always feature a strong call to action to turn clicks into sales!

Email Marketing

Creative for marketing emails for different sales, promotions, and online marketing initiatives.

Banner Advertisements

Featured on advertising partner sites, these banner ads often use flashy colors and flash animation to draw in new customers.



No matter how large or small the business, a clean and attractive logo is the upmost importance. The below logos demonstrate a range of styles.


I've used vector illustration for everything from online advertising to personal side projects. Please click on the thumbnails below to view larger images of these vector collections.



Download a printer-friedly copy of this resume

Basic Info

Lauren Upton
809 Ethel St
Austin, Texas 78704
(919) 271-8649


Seeking a full-time design position to develop, strengthen and expand a design team looking for a dedicated, innovative new member.

Technologies & Skills

  • Adobe Web Suite CS3
  • Adobe Creative Suite CS3
  • Flash Animation
  • JQuery
  • CSS
  • HTML
  • Tableless Layouts
  • Microsoft Office
  • Dreamweaver
  • JavaScript
  • Cross Browser Coding & Design
  • SEO
  • Google Analytics
  • Tortoise SVN/CVS
  • Wordpress Customization
  • Coding & Copy writing for SEO
  • Facebook Marketing
  • HTML Email Coding & Design

Work Experience

Web Marketing & Design Consultant
The Whole Place; Austin, TX; January 2011 - Present
Leads Web Marketing for small business
Created custom design and fitted to Wordpress to use for a CMS. Led entire online marketing initiative including dramatically improving natural search rankings, increasing Facebook fan counts and Facebook click-throughs, creating/writing/maintaining a company blog, and handles entire front-end development with HTML/CSS/Jquery. Work with Wordpress and DNN e-commerce platforms to manipulate cart. Also provides photography and content for website, Facebook fan page, and blog.

Senior Web Designer
Distressed Property Institute; Austin, TX; July 2010 - January 2011
Managed Jr Web Designers and Led Web Marketing Team
Created site mock-ups from concept to completion for new brand sites from scratch, User Interace for websites and online user oriented applications, created e-mail marketing designs and process from the ground up

Interactive Designer
SmartPak Equine, LLC; Plymouth, MA; #774-773-1000 ; January 2010 - July 2010
Worked with web marketing team for online retailer
Created landing pages to improve revenue for PPC & online prospecting, help to develop & deploy monthly advertising themes for retail sites, banner advertisement campaigns & brand-specific campaigns through company vendors, daily site maintenance & design, internal marketing campaigns & projects, and email marketing

Jr Web Designer
SmartPak Equine, LLC; Plymouth, MA; #774-773-1000 ; October 2008 - January 2010
Worked with web marketing team for online retailer
Created landing pages for advertising & PPC campaigns, banner advertisements on third party websites, daily site maintenance & design, internal marketing campaigns & projects, and email marketing

Lead Designer
Digital Tadpole, Inc.; Raleigh, NC; # 800-890-8734; January 2007 - September 2008
Interacted with clients and programmers within the company
Created website designs and graphics for clients as well as internal projects

Storm Song Web Design; Apex, NC; November 2003 - December 2007
Worked individually with clients to discuss site & logo presentation
Created website design, logo & identity for various small businesses

Uptonia Photography; Morrisville, NC - Plymouth, MA; March 2008 - July 2009
Worked with horse show management and private clients
Lead equine photography business


B.A. English Teaching Option; GPA 3.5/4.0, December 2007
Minor in Creative Writing
North Carolina State University; Raleigh, NC


  • Multiple semester 4.0 Dean's list honoree
  • Multiple semester Dean's list honoree
  • NC Poetry Contest Undergraduate Winner 2007
  • NC Poetry Contest Honorable Mention 2006
  • Guy Owen Memorial Creative Writing Scholarship 2006 Winner
  • 2004 Scholastic Circle 3rd Place Graphic Design Title & Contents Page (Color)
  • 2004 Scholastic Circle 2nd Place Fine Arts Illustration Portfolio (Black & White)
  • 2004 NC Scholastic Media Association 2nd Place Graphic Design Magazine Layout

Professional references available upon request

Please contact me at for examples of current works and further questions.